Full course description
Professor Bagozzi is the Dwight F. Benton Professor of Behavioral Science in Management at the Ross School of Business, University of Michigan. He specializes in basic research into human emotions, decision-making, social identity, ethics, and action. This work has been applied to the study of consumers, patients, doctors, salespersons, managers, military officers, and organizations. Recently he has investigated biological bases of manager and consumer behavior by use of fMRI and genetic analyses to study mental behavior.
Speaker's Synopsis: We will explore what goes on in our brains (as consumers and managers) when we make decisions. Three universal, fundamental mental phenomena will be examined: theory of mind processes (based on research into autism), human empathy (as related to mirror neurons in the brain), and the underpinnings of the Machiavellian (i.e., psychopathic) mind in business and politics. Time permitting,
we will consider how our genes operate, in conjunction with environmental and psychological triggers, to influence our behavior.